I self-published April Snow, as I did A Very Good Life. I spent three years researching, developing and writing volume one, so when it was finished, I was ready to publish. I knew it could take years to find an agent, and more time to be picked-up by a traditional publisher. In preparation, I did extensive research on the self-publishing process, and found bloggers tremendously helpful. I also hired a good team: a graphic designer, a formatting company, two editors, a proofreader, and a lawyer to vet the manuscript. The Amazon community was great and responsive, and the whole process went smoothly.
I am grateful for the opportunity to self-publish, and I appreciate the opportunity to be discovered by a traditional publisher if I am successful on-line. I also happen to have a strong marketing background and am not only knowledgeable about design, I enjoy the creative process. Even so, I have a graphic designer to help me as there is just never enough time to do it all. Social media and promotion are crucial and must be done regularly before and after publishing if you want your book to be discovered.